Research for Small Business Development

General Use

Websites -

Books in the Library-
Marketing Research Guide (HF5415.2 .M35585 2006)
Researching Customer Satisfaction & Loyalty : How to find out what people really think. (HF5415.335 .S98 2005 also available as an E-book, which you can view online)

Demographics, Lifestyle Characteristics and Consumer Research

Demographics Websites -

US Census Bureau
State & Metropolitan Area Data Book: 2006
County & City Databook (2000)
US Small Business Resource (has links to state level info).

Demographics & Lifestyle Characteristics Websites -

ClickZ Stats

Wisconsin
• UW Library homepage, click on Government Documents
• Click on Wisconsin
• Click on Wisconsin State Government Homepage
• On the left, choose the Business tab
o Lots of things for you to explore here!

Minnesota
• UW Library homepage, click on Government Documents
• Click on Minnesota
• In the search box on the right, type ‘demographics’
There is also a ‘business’ tab, but it’s not as well arranged

Subscription Databases -

American Marketplace (Available online via LexisNexis Academic)

• Enter Lexis-Nexis from the library’s Database link
• Click on ‘Sources’ tab
• On far right, put ‘American Demographics’ in the ‘search source’ box
• Select the 1st offering, and click the red ‘ok to continue’ tab
• Type WISCONSIN in the search box
o You cannot put too specific an area into the search; instead, you will need to piece your information together from multiple sources. It’s work!

Paper Library resources (reference section is on the main floor) -

Profiles of Wisconsin. (2007. Reference HA711 .P764 2007)
Statesman’s year-book. (2007. Reference JA51 .S7)
Statistical yearbook. Annuaire statistique (2006. International, produced by the UN). Reference HA12.5 .U63
State & Metropolitan Area Data Book: 2006 (see above; also available in paper in Reference, HA202 .S84)
County & City Databook (see above; also available in paper in Reference, HA202 .A36)

See also: Various Business Directories from the Library Subject Database link

Consumer Profiles
US Dept. of Labor Statistics Consumer Price Index
Census Bureau's American FactFinder

SRDS Consumer Magazine Advertising Source. (Reference HF5905 .S725 fall 2007)
The Lifestyle Marketing Analyst. Reference (HF5415.3 .L5 2002)

Company & Industry Information

Subscription Databases –
Company and industry profiles, SIC code searches, etc.

• Lexis-Nexis Academic – Business tab
• MarketLine Business Information Centre
• Corporate Resource Net (articles, company profiles)

Articles and News –

•Lexis-Nexis Business News tab
•ABI Inform (Proquest)
•Business Source Elite (Ebsco)
•Regional Business News (Ebsco)
•Newspaper Source (Ebsco)

Directories –
•Associations Unlimited (Library database list)
•ThomasNet (Industrial Catalog: also in paper)